The Experiential Bottom Line
The financial impact of experience is not only underestimated, many organizations overlook hundreds of millions of dollars of potential savings to align experiences across stakeholders.
These "above the line" revenue opportunities and "below the line" cost savings combine to create your "Return on Experience" (ROE).
Alignment of experiences across customers, employees, and management not only optimize spend on experience design but reduces employee costs, operational waste, and administrative overhead.