I’m a strategy geek driven by the “art of the possible.”

With over 20 years experience and clients ranging from global restaurant chains to community banks, one question has been paramount - what’s standing in the way of growth and innovation?

Let me show you who I am, what I do, and then let’s connect over how we can write your organization’s next great chapter.

About Me

Currently, I’m a principal consultant with NCR VOYIX focusing on growth and innovation strategies for global restaurant brands.

I have over 20 years experience helping drive meaningful growth and differentiation for organizations ranging from Porsche Cars North America, to Kentucky Fried Chicken, to local community banks.

The one constant in my career has been a desire to help identify and remove impediments to business growth and help brands write their next great chapter.

For more about me, personally, see some of my fun facts...

  • Black Rifle Coffee Company

    Strategy Development

    National Retail Expansion

  • Kentucky Fried Chicken

    eCommerce Innovation

    Delivery as a Service

  • American Cancer Society

    Digital Strategy

    Mobile & Web

  • Porsche Cars North America

    Experience Design

    Porsche Driving Experience

  • Purchase Experience

    NYC Times Square Store

  • Dollar Tree

    Labor Optimization

    Self-Service Checkout

Fun Facts

A little more about me personally…

  • I’m a fifth-generation Atlantan (yup, we exist!)

  • I’m a passionate advocate for community development and recovery services

  • I live in Midtown Atlanta with my husband, Jay and our co-dependent doxle (Beagle-Dachshund mix), Lucy.

Experience

Principal Consultant, NCR VOYIX
Dec 2018 - Present

Currently, I'm helping to drive growth of a startup consulting team through client engagement, needs identification, scoping, pitching, and management of 7 to 10 client consulting projects per year.

I also deliver strategic counsel to NCR leadership, shaping business evolution including partnership with sales, engineering, product, and marketing.

I’m also responsible for orchestrating impactful thought leadership in the areas of enterprise profitability while empowering account executives to advocate to grow professional services revenue.

Interim Chief Strategist, MORRISON
Jan 2018 - Sep 2018

Between FKA (formerly MOXIE) and NCR, I took on a 6-month strategy turnaround project including interim leadership of agency’s digital disciplines as well as new business development, resulting in $3 Million/year in new revenue.

I also helped refine the agency’s cross-channel execution and digital engagement strategies for clients including Samsung, Mitsubishi Electric, and Cryovac/Sealed Air Food Care.

Director, Digital Strategy, FKA (formerly MOXIE)
Oct 2015 - Jan 2018

Here, I was responsible for leading the development of digital creative, data, and technology strategies and plans that laddered back to overall client business goals.

With a team of 3, I coordinated expert consultation on eCommerce, digital engagement, data analytics, and marketing strategies to increase effectiveness of client initiatives including American Cancer Society, Verizon Wireless, and AMC.

Education

MBA, Strategy & Marketing
VANDERBILT UNIVERSITY OWEN GRADUATE SCHOOL OF MANAGEMENT
2007 - 2009

  • Activities & Societies: Owen Bloggers (Chief Executive Officer); Net Impact (Vice President, Marketing); Owen Culinary Society (President).

  • Independent Projects: Green Marketing Strategies at The Ritz-Carlton Hotel Company; Business Impact of Social Media at BoldMouth, Inc.; Twitter Marketing and Service Recovery Strategies at Yum! Brands.

BBA, Marketing & Hospitality Management
THE GEORGE WASHINGTON UNIVERSITY
1997-2003

  • Activities & Societies: Delta Sigma Pi, Omicron Delta Kappa, Student Association, Dining Services Commission

  • Internships: Human Rights Campaign, Historic Tours of America, National Restaurant Association

Skills

  • Analyzing current state and identifying opportunities to remove friction and create better overall experiences through technology.

  • Developing and a pipeline of opportunities and managing that pipeline to conversion.

  • Mapping thinking, feeling, and doing across channels. Developing technology-forward touch-points that increase customer satisfaction and revenue potential.

  • Understanding organizational behavior and developing compelling narratives to change attitudes and perceptions.

  • Identifying talent, building a team, instilling purpose, cultivating development, and driving towards common goals.

Get In Touch…